THE CURRENT SYSTEM OF STATIC password authentication just doesn't work!
The prevailing user authentication system of usernames and passwords is archaic and fundamentally faulty. As a result usernames and passwords getting hacked regularly with millions of dollars in losses.
Patchwork fixes such as 2nd-factor verification, 1-time-passwords, device recognition, & complex rules are difficult for consumers. Finding a permanent solution is therefore critical & requires a new outlook.
Complex requirements has resulted in 73% of users having duplicate passwords for all their online accounts. This allows massive hacks to harm all customer accounts with the same login.