THE CURRENT SYSTEM OF STATIC password authentication just doesn't work!
Costly problem
poor solutions
DESPERATE Customers
The prevailing user authentication system of usernames and passwords is archaic and fundamentally faulty. As a result usernames and passwords getting hacked regularly with millions of dollars in losses.
Patchwork fixes such as 2nd-factor verification, 1-time-passwords, device recognition, & complex rules are difficult for consumers. Finding a permanent solution is therefore critical & requires a new outlook.
Complex password requirements has resulted in 73% of users having duplicate passwords for all their online accounts. This allows massive hacks to harm all customer accounts with the same login.